Rella Beauty is the buy-one-give-one model of beauty where for every lipstick purchased, we give one to a woman in need somewhere in the world via our various giving partners. Two main things make Rella Beauty whole: great product & giving back.
A little lipstick goes a long way to feeling good during these uncertain times stuck inside the house. A flattering lipstick can give your outlook a boost and make you feel beautiful.
After years of corporate life (beauty brands included), Founder Raisa Mirza wanted to bridge the gap between beauty & giving back, tangibly. Rella Beauty follows a buy-1-give-1 model. For every lipstick purchased, one is given to a woman in need via various giving partners. Partners include Dignity not Despair, Project Glimmer, Dress for Success, and Maitri & Laura’s House to name a few.
This niche lipstick brand carries only 3 shades on purpose. Raisa felt like an abundance of crazy colors wasn’t necessary since many women like to have a few surefire products they can count on.
The shades are versatile and crafted to work across skin tones. Being a brown girl Raisa knows the plight of trying to find shades that can become her own go-to’s. She wanted the product to speak for itself in terms of formula, shades, packaging & fill shape.
Confident is a peachy nude, Darling is a vivid yet wearable red and Soul Sister is a deep berry. All have a satin-matte finish for long wear with a hydrating feel. The unique precision triangle shape eliminates the need for a liner.
There’s a story behind each one of our shade names. Every name is inspired by a special woman in Raisa’s life. The words we chose represent a strong, admirable part of each of these women’s characters. The names are not only an ode to who each one is as a person, but are closely linked to the relationship each one has with Raisa.
Madie in Italy, Rella lipsticks are Vegan-friendly, cruelty-free, and meet Halal standards. They are free of silicones, parabens, sulfates, phthalates, talc, phenoxyethanol, BHT, BHA, formaldehydes and artificial fragrances.
Bottom Line: Rella Beauty not only provides high-quality lipsticks but gives on the those in need also. You can feel good about buying from Rella Beauty!